Research Publication
Role of Content Marketing
in Transforming of a
Lead to Sale
A. Jaikumar and B.V. Sandhya Bala
Harnessing Power of
Digital and Analytics for
Agriculture Sector in Indian Markets
Indira Priyadarsini Jagiripu and Dr. Preeti Sharma
Digitalization and
Collaborative Learning
: Some Reflections
Prof. A. Jagan Mohan Reddy and Dr. Ridhi Rani
Innovation in the
Medium of Product
Communication
Adarsh Somani, Dr. Swati Oberoi Dham and Dr. Pratika Mishra
Achieving Customer Excellence
through IoT Enabled Customer
Service: An Empirical Validation
of Connected Customer Concept
Samir Yerpude and Dr. Tarun Kumar Singhal
A Study on Customers
Perception about Digital
Marketing Practices in
Bollywood Movies
Nilesh Anute and Dr. Devyani Ingale
A Case Study on NPA Management &
Loan Recovery Strategy of Axis Bank,
Post the Demonetisation: An
Application of the McKinsey 7S Model
Robin Thomas
Emergence of E-Catering
Services Revolutionizing the
Indian Railways: A Study on the
IRCTC E-Catering Services (East Zone)
Madhurima Basu and Kumkum Mukherjee
E-learning-virtual Learning
Environment and Learning
Style Preferences in India
Dr. K. Bhavana Raj and Dr. Srinivas Kolachina
Impact of E-Commerce
on MSMEs in India
Venkata Vara Prasad Janjanam1 and Dr. A.V.V.S. Subbalakshmi2
Artificial Intelligence
and Consumer Durable
Products
M.V. Benjamin, Rohit Mathur and Philip Abraham
Application of Sentiment
Analysis and Text
Visualization to Explore
Customer Feedback
Preeti Sharma and Promita Shakya
The Negative Search
: A Simple Way to
Capture New Avenues
in Sales
Sanidh Patil and Liza Pathak
Leverage of E-Marketing
: A Case Study of
Reliance Jio
Dr. Kasturi Padmaja and Dr. Patrick Antony
Gamification and Employee
Engagement: Theoretical
Review on the Role of HR
Dr. Naval Lawande, Rashmita Mohile and Sagarika Datta
Impact of Digitalisation on
Transmission and Distribution
in Power Sector: An Insight
Umakanta Panda and A. Ramchandra Aryasri
Big Data: Survey,
Technologies, Opportunities
and Challenges
Dr. Kamal Gulati and Shantanu P. Chakraborty
Competitive Advantage for Business Organizations using Cloud Business Intelligence: A Case of Retail Industry in India
Pavitra Sirolikar and Sudhin Haridas
Impact of Animation and Gamification as a Combined Learning Tool vs. Traditional Learning Tools on Retention and Recalling
Bhagyashree Borbora and Dr. Suruchi Pandey
Evolving Business Constituencies with an Interdependent Relation of Digital Advancement: Innovation and Transformation
Gaurav Chawla, Shahnavaz Kaliwala and Shubham Sovasaria