ASMA – 2018

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. And higher Education is a critical partner in achieving that mission. Together, we share a noble purpose to help students develop the skills necessary for success in the next stage of their lifelong learning journey.

The questions around Pathways, Experiences, Signals, and Culture must be dominated by a Student-Shifted mindset. This mindset challenges entrenched norms, especially within traditional institutions operating under a Faculty First mindset. The Digital Transformation of Higher Education is centered around a shift toward more student-centered models. To bring the Digital Transformation, Microsoft is working closely with Higher Education institutions and EdTech Innovators to provide intelligent services that connect each learner with the optimal learning resources and developmental experiences to guide their lifelong learning journey and build skills in pursuit of their individual ambitions.

At the beginning of each academic year, colleges and universities are trying to attract the savvy college-bound generation. However, they realize traditional marketing techniques are no longer enough to attract prospective students. While most colleges have begun digital initiatives, the question is are they on track?

We give an overview of how to map out the different stages a student experience from submitting an application to the College/University through to starting their degree to their becoming an alumni actively promoting their alma mater.

The workshop provides a teaser to identify student pain points and their needs at the different stages of their association with you; in the process and look for opportunities to improve the student experience

Blockchain, a revolutionary new technology, promises to do the opposite of what its name suggests. It is set to unblock the financial highways and unchain the non-financial world, too. This promising technology is increasingly finding application in various fields, in business as well as governance.

Grant Thornton will share how blockchain is changing business perspective and how it can improve employability & Skill of students. We will share how and why top companies are adapting to blockchain across globe. It’s a cultural Change. More than just Blockchain.

The 21st century students & parents have more academic choices, search online & are digitally more aware than ever. Institutes need to embrace this new age course discovery mechanisms & be prepared for future. Primarily from a branding, digital footprint, social presence & mobile first approach. The workshop would showcase how progressive education marketing teams can leverage marketing automation, data science, predictive analytics, classification & student behavior to make data driven enrolment decisions.

• We will talk about current market scenario
• Process of COE of aegis and muni campus
• Will show digital support mobile app and run lectures etc

Through this talk, participants will become aware about the different ranking systems in the world and how rankings are done. There will be a detailed explanation about the QS ranking and rating methodology. Also, there will be insights given on how QS IGAUGE was formed and how it helps Indian institutions showcase their potential to the rest of the world.

Participants would be able to have a detailed understanding about the difference between ranking and rating and understand how to participate in both. There will also be a Q & A session.