ISB Hyderabad: Experience The Art of Storytelling
The classroom is the traditional, long-aged way of learning and interacting with faculty with limited space and time. But with the advancement of digital technology, the very concept of the classroom has changed to digital interaction and discussion over the valued social media platforms. The social media channels like Twitter, Facebook, LinkedIn are the most popular platforms to continue communication with no boundaries and time restriction.
Objectives
- The objective of the campaign #ISBfaculty is to engage with students,
- To create an experience of learning beyond the classroom. It is important not to restrict the faculty interaction within four walls of the classroom, but to explore the outside classroom.
- To apprises the innovative and unique culture, experiences, and learnings at ISB.
Strategies
Used different social media tools to work towards a single goal with a uniform approach, and rolled out the campaign
- Art of Storytelling about the faculty Research, Ideas, Opinions, Views, Insights, and Achievements.
- Teacher day theme celebration over social media and engaging students with cross-promotional activities.
Hashtag: #ISBfaculty
Target Audience:
Socializing the campaign to highlights the learning culture of ISB to the relevant stakeholders
- Existing Students,
- Potential Aspirants
Social Media Platform Used: Facebook, Twitter, Instagram, LinkedIn, and YouTube
Overview
It’s an ongoing interaction process at ISB on the social media platform, where it follows the art of storytelling about the faculty’s inspirational stories. Students are asked to mention their favourite faculty and how they’ve got inspiration from them. It unleashes the barriers of communication and brings exquisite interaction among them.
- Faculty Storytelling:
It appends Interests, Research, Ideas, Opinions, Views, Insights, and Achievements of faculties through the art of storytelling and shares it across social media platforms like Facebook and Twitter.
Unique Digital Proposition
- Students Involvement:
The engagement of students is at a very high level. They socially interact and get involved in the discussions. Students find continue interaction valuable for learning. They post and share inspirational stories #ISBfaculty of their favourite faculties and it builds a strong learning culture at ISB.
- Social Media Buzz
Faculties are the pillars of an institute and university, their vast experience and knowledge should be shared and capitalized for learnings. Such brand identities can be leveraged via social media handlings. There are a plethora of posts of ISB engaging audience via opinion, ideas, achievements etc. shared by esteemed faculties.
“53% of faculty members consider sharing their experience on social media and 63% of faculty members find social media helpful in building own brand by sharing views about various topics”
(ASMA India Trends Study 2018)
The art of storytelling is not limited to Facebook, the cross-promotional strategy on Twitter accelerates the overall engagement rate. Twitter post contains #ISBfaculty, the title of what is being shared along with link description to understand the full context of the post.
- It is also important to note that on each post of ISB, they have provided a link to download the post or redirect to the original full report.
“79% of students get motivated to learn by social media and 80% of students believe that social media brings innovation in learning and research”
(ASMA India Trends Study 2018)
Social Media Facts: Everything Institute Needs to Know
Best Practices
Interest-Based Groups:
For a strong communication reach, it is important to create a page for associated groups. The groups are a relevant factor to decide on what post is relevant for which group. The communication in the group doesn’t get affected by the dynamic algorithm, thereby making it easy for an institute to connect with the audience. Some interest-based groups can be:
- Alumni Group
- Faculty-Student Group
- Research Scholar Group
- Innovation and Idea Group
Storytelling:
Using Facebook, Twitter or Instagram Stories for sharing authentic content is the best way to communicate to the audience. The art of storytelling gives liberty to share things in a personalized manner, that keeps the audience rolling in the conversation and it prompts them to share it on their social media platforms. Stories can be made about:
- Campus culture
- Share Research achievements
- Share new initiatives
- Share open-ended ideas
Content for the Audience
In order to clout a brand, social media communication should be blended according to the need of the audience. Posts that get shared by audience accelerate the level of potential impact and reach, thus it is vital to capture the interest of the audience throughout.
Conclusion
Social media can add tremendous value to the educational institutes in teaching and learning, as due to educational transformation in education institute there will emerge many helpful and beneficial tools, that will change the learning experience of the students.
Using social media, teachers can improve the involvement of students in studies and education, as students believe that social media brings innovation in learning and research.
What changes have you observed after implementing the social media strategy in your educational institute?
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