Author

Rahul Jain

He is the founder and director of FMA Digital, which is positioned as one of the leading Digital Marketing Companies in India for higher education institutions and universities. He is a trusted advisor by clients, who want to implement digital marketing to produce massive results fast. He is a recognized speaker on Digital Marketing, having delivered many MDPs, 100+ workshops/sessions and trained 1000+ budding marketers on the impact and techniques of Digital Marketing.

International Relations

8 Key Strategy Components For International Student Acquisition

Rahul Jain Dec 6, 2018

5 min read

Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of getting global recognition is by way of international accreditations that represents highest standard of quality for business…
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Case Study

Influence of Social Media in Developing Corporate Relations – A Case Study of Murugappa…

Rahul Jain Nov 19, 2018

5 min read

Academic institutions and universities try to build relationships with corporates and industries for accomplishing a variety of objectives. These objectives may include supporting employment for graduates, building a strong way for…
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Social Media Plan

Checklist for a Successful Social Media Marketing Strategy

Rahul Jain Nov 14, 2018

4 min read

As marketing professionals, we are constantly on a look out for more effective ways to tap trends and acquire customers. We keep on brainstorming for better strategies to achieve success. But we tend to forget that a right start can win…
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Admissions

How to Use Drip Marketing Effectively for Academic Institutions?

Rahul Jain Sep 28, 2018

4 min read

What is Drip Marketing? Drip marketing is a marketing automation strategy that is used to send pre-defined communication to prospects. The message template is pre-written and scheduling is done on the basis of a set algorithm. Emailers and…
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Digital Transformation

How Digital Transformation is Disrupting Education

Rahul Jain Sep 10, 2018

3 min read

Technology is considered as an engine of economic growth. It has brought lot of positive disruption in business. The same is poised to happen in education sector too. Disruption is driven by capabilities of new technologies to fulfill…
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International Relations

How to Attract International Students Using Social Media

Rahul Jain Jun 22, 2018

4 min read

For young people, in particular, social media is not just a new communication instrument but an important channel for seeking information, making informed decisions and experiencing the world. No doubt, it is increasingly becoming a…
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Digital Transformation

What Is The Need of Digital Transformation in Education?

Rahul Jain May 30, 2018

4 min read

Extensive use of digital assets is changing the needs of modern learners. They are constantly looking for learning opportunities beyond the traditional classroom-based approach. To counter the situation schools and colleges need to develop…
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Social Media Plan

7 Tips for Educators to use SlideShare Effectively

Rahul Jain May 17, 2018

4 min read

What is SlideShare? SlideShare is a web platform for hosting slides. Users can upload content prepared in PowerPoint, PDF or OpenDocument presentations. They can either upload files privately or publicly. Slide decks can then be viewed on…
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Video Marketing

Video Marketing for Academia: Solutions for a Successful Execution Strategy

Rahul Jain May 2, 2018

8 min read

In our previous blog post, we had touched upon some common challenges that educational institutions face while executing video marketing as part of their overall social media strategy. In this blog post, we will share the execution…
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News

Adoption of Video Marketing in Academia: 9 Common Challenges in Execution and Strategy

Rahul Jain Apr 26, 2018

4 min read

Let us first begin by deciphering this basic question – Why is video marketing important for academic institutions? With an explosive growth witnessed in smart phone technology and internet data services getting cheaper, video…
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