Author

Saurabh Kulkarni

Coming from a diverse background of startups, software technologies, digital marketing for over 16 years of experience, Saurabh has always been innovative and creative in his approach. He looks for strategic and unique stories in diverse verticals such as martech, edtech and more. Reach to him on saurabh@asmaindia.in

Campaign Review

Baylor University, Texas: Give Light to Innovation and Research

Saurabh Kulkarni Feb 1, 2019

5 min read

Digital Transformation is a pillar to build on a remarkable legacy with an unwavering commitment to academic excellence in today’s era. These digital technologies can be optimized in a different arena including research, seed funding,…
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Digital Transformation

Accelerate Digital Marketing Efforts In Your Institution Using Marketing Automation

Saurabh Kulkarni Oct 27, 2018

9 min read

What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions? Automation is the key to success in this age of digital technology. Marketing automation, in particular, can transform the ways education sector…
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Does Your University Have A Live Streaming Strategy?

Saurabh Kulkarni Oct 3, 2018

5 min read

Why Live Stream? The growing popularity of Live Streaming Video Technology has enabled education marketers to create greater engagement with their target audience. After Facebook launched this feature with Facebook Live, businesses have…
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Can Social Media Boost Business Intelligence for Universities? – ASMA

Saurabh Kulkarni Sep 24, 2018

5 min read

What is Business Intelligence (BI) Business intelligence refers to the process of collecting and analysing raw data to support better decision making. It often involves integration of technology applications for presenting business…
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Understanding Your Potential Audience: The Millennials

Saurabh Kulkarni Jun 13, 2018

3 min read

Millennials have become increasingly important in marketing, especially with the growth of digitalization. This new generation which is born between the early 1980s and the turn of the century characterizes a very different outlook about…
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6 Practical Ways Educational Institutes Can Use Social Media Marketing

Saurabh Kulkarni Apr 18, 2018

4 min read

Adoption of social media in academia is still at a very nascent stage in India. Many colleges in the country are still working under a traditional mode of marketing to primarily attract admission seekers and strengthen brands. Although…
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Using Influencer Marketing in Academia To Create Pull For Millennials

Saurabh Kulkarni May 22, 2017

4 min read

When we think of Millennials, we think of massive influence of Information and Communications Technology (ICT) in their daily lives. By virtue of being born in an age of communication revolution, rapid changes in ICT have drastically…
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