Author

Swapnil Jain

He is the cofounder and director of FMA Digital, which has leapfrogged to become a leading digital marketing agency for top universities and institutes in India and abroad. As a forward-thinking entrepreneur with 16+ years of rich experience, he helps academic institutions embrace the power of Digital Transformation and increase their ROI through digital strategies.

SEO

Landing Page Optimization: Best Practices for Educational Enterprises

Swapnil Jain Jan 24, 2020

5 min read

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is very crucial. This reflects the percentage of visitors to a webpage that actually convert into customers, or at least take any desired call to action…
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Digital Transformation

How is AI Impacting the World of Content Marketing?

Swapnil Jain Jan 23, 2020

6 min read

How big is the AI industry? - The global enterprise Artificial Intelligence market size was valued at $4.68 billion in 2018, and is expected to reach $53.06 billion by 2026, registering a CAGR of 35.4% from 2019 to 2026.-…
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Digital Transformation

How Big Data And Analytics Can Revolutionize Academia?

Swapnil Jain Nov 22, 2019

4 min read

Big data analytics empowers institutions to unearth latent opportunities for growth. Data analytics is a great tool to understand consumer behavior. It is going to be a key differentiator for assessing institutional…
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Digital Transformation

Why Do Students Need Curriculum 4.0 and Faculty 4.0?

Swapnil Jain Nov 19, 2019

8 min read

“We must develop a comprehensive and globally shared view of how technology is affecting our lives and reshaping our economic, social, cultural, and human environments. There has never been a time of greater promise, or greater peril.” -…
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Admissions

How Do I Make My Website Voice Friendly To Attract Students

Swapnil Jain Jul 25, 2019

6 min read

Voice search is the next big thing in online media space. Due to ease and convenience it is drastically becoming popular especially among millennials. Media pundits predict that by next year substantial search hits online will be voice…
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Admissions

How Can Institutes and Universities Use Voice Search in 2019

Swapnil Jain Jul 22, 2019

5 min read

How can colleges and universities use voice search to create their brand image and increase their popularity. This is the most pertinent question in today’s time. The growing use of voice search and virtual digital assistants is going to…
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Digital Marketing

Why Digital Marketers in Academia Need to Know About DSP

Swapnil Jain May 25, 2019

4 min read

Demand-side platform (DSP) is a system that enables digital and buyers to manage multiple ad inventory accounts through one interface. With DSP, digital advertisers can effectively control and maximize the impact of their advertising…
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Social Media Plan

Do You Know How Often to Post on Social Media

Swapnil Jain May 21, 2019

4 min read

Frequency of posting is one of the key elements of success in social media marketing. “How often do I need to post on social media”, is a frequently asked question of clients. For the answer to this question, see what your audience…
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Digital Transformation

A Look at Key Indian Educational Policy Reforms and Initiatives in this Decade

Swapnil Jain May 9, 2019

11 min read

Educational Policy and reforms are essential elements of a country’s progress. Since education deeply influences socio-economic outcomes of a nation, India is one of those countries which has given due emphasis on educational policy and its…
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Digital Transformation

Impact of Digital Media on New Generation Education

Swapnil Jain Apr 24, 2019

4 min read

With the inception and impact of technology in education, we are seeing a lot of innovative changes in teaching methodologies of educational institutes these days. Educational institutions are improving their systems to enhance academic…
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