Author

Swapnil Jain

He is the cofounder and director of FMA Digital, which has leapfrogged to become a leading digital marketing agency for top universities and institutes in India and abroad. As a forward-thinking entrepreneur with 16+ years of rich experience, he helps academic institutions embrace the power of Digital Transformation and increase their ROI through digital strategies.

Digital Marketing

How To Apply Communication Design Principles to Enhance Education Marketing Strategy

Swapnil Jain Apr 23, 2019

4 min read

Communication design is an area that uses design ideas to connect with people. The approach involves packaging the marketing messages in a graphic form to ensure better engagement with the target group. Apart from the communication…
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Admissions

How to Tap the Power of Herd Mentality in Digital Marketing – A Beginner’s Guide to…

Swapnil Jain Mar 25, 2019

4 min read

In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to deliver measurable results, marketing teams run structured campaigns to drive traffic on website which can then be converted…
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Digital Marketing

How Technology Can Affect Front Line Services in Academia

Swapnil Jain Mar 13, 2019

3 min read

The growth of exponential technologies such as chatbots, artificial intelligence (AI), and augmented reality etc. present big potential for enhancement of services in education sector. Although, implementation of technology has its own…
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Digital Marketing

Why is Email Marketing Important For Universities?

Swapnil Jain Feb 18, 2019

3 min read

Here are some interesting stats about University Email Marketing - 72% of the millennials consider email as the preferred means of communication with a business? An Email Statistics Report by Radicati says that 3 billion people will…
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Digital Marketing

How to Increase Social Media Engagement – A Guide For Academic Institutions

Swapnil Jain Feb 18, 2019

5 min read

With growing competition in the market there is an urge to look for innovative ways of increasing brand outreach and customer engagement. This has led many academic institutions to consider social media as a powerful medium to engage…
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Admissions

Watch Out for the Digital Marketing Priorities for Higher Education in 2019

Swapnil Jain Feb 5, 2019

9 min read

Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes of marketing have dominated the promotion scene. But with the advent of technology, the evolving role of digital marketing in…
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Admissions

SEO For Universities & Institutions

Swapnil Jain Jan 31, 2019

3 min read

Did you know - 92% of searchers choose the results that appear on the first page of searches? The ever-growing intervention of the internet in the lives of an ordinary man has made us believe that the solution to every kind of problem…
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Social Media Plan

How to Conduct a Successful Social Media Audit for Your University?

Swapnil Jain Jan 8, 2019

7 min read

Since its evolution, social media has proved to be an effective tool to measure return on marketing investment. But how do you do it is the key differentiator that separates the best from the rest. Social media is like an ocean. It not…
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Admissions

How Can Academic Institutions Effectively Segment Their Social Media Audience – ASMA

Swapnil Jain Jan 2, 2019

4 min read

Social media is like an ocean. Its great expanse often confuses marketers to locate the relevant audience for their business. The huge number of people who use these platforms on a daily basis make things difficult. And, therefore it is…
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Alumni

Capitalizing Alumni Advocacy for Building Brand : A Case Study of ISBR Business School- ASMA

Swapnil Jain Nov 20, 2018

5 min read

Alumni are the brand ambassadors of an institute, they represent two identities, one side of corporate, where they work and another side of the institute, where they have studied from. Alumni advocacy can help institute to gain added…
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