Author

Swapnil Jain

He is the cofounder and director of FMA Digital, which has leapfrogged to become a leading digital marketing agency for top universities and institutes in India and abroad. As a forward-thinking entrepreneur with 16+ years of rich experience, he helps academic institutions embrace the power of Digital Transformation and increase their ROI through digital strategies.

Admissions

Top 3 Things That Colleges Can Scan In Your Social Media Accounts for Admission Selection

Swapnil Jain Nov 14, 2018

3 min read

When Mark Zuckerberg created Facebook, he wouldn’t have ever imagined that one day his platform will help colleges and recruiters in selecting suitable candidates by screening their social profiles on Facebook. Yes, you heard it right.…
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Social Media Plan

Twitter Strategies For Success in Education Marketing

Swapnil Jain Oct 27, 2018

7 min read

A Few Interesting Facts About Twitter Twitter needs no introduction. Since its launch in 2006, the 280 character limit social networking and microblogging service has definitely come a long way. It has rapidly gained a worldwide popularity…
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Admissions

Social Media Content Calendar – Is Your Institution Using it Effectively?

Swapnil Jain Oct 15, 2018

4 min read

When your university or institution has different social networks to choose from, it is not an easy task to plan which content to share on each platform and when. Social media content calendar is a popular tool used by a lot of education…
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Research

How to Effectively Utilize Your Social Media Audience Research Analysis

Swapnil Jain Oct 3, 2018

4 min read

Social Media Audience Research is a mechanism to study the online behaviour of your target audience on social media. Researching various aspects of the target audience for social media guides you where to find them and helps you to…
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Press Release

15 Useful Mobile Apps for Every College Student

Swapnil Jain Sep 24, 2018

5 min read

Managing college life can be fun and a good learning opportunity. Advancement in digital technology has brought many innovative tools to the forefront of academic learning. Besides, it is further aiding college students in managing their…
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Press Release

Social Media Listening For Higher Education Institutions

Swapnil Jain Sep 19, 2018

2 min read

Social media landscape is like a vast ocean with no set boundaries. There are as many talking points as there are number of people hooked on to these platforms daily. As such it is really important to keep track of what your audience,…
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Digital Transformation

Top 6 Trends in Digital Transformation of Learning

Swapnil Jain Jul 19, 2018

4 min read

The world has undergone massive transformation with the advent of technology. These digital advancements have impacted every sphere of human existence in an enormous way. Digital transformation has brought incredible changes in education…
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Alumni

Engaging Alumni | 5 Simple Strategies Using Social Media

Swapnil Jain Jun 21, 2018

4 min read

Many educational institutes are turning to social media to stay connected with students who have passed out of the college. However, there are many more innovative ways in which institutes can harness the power of social media to engage…
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Social Media Plan

9 Ways Universities Can Use Facebook Marketing to Connect and Engage Students

Swapnil Jain Jun 5, 2018

6 min read

Facebook is a social networking service that was created by Harvard student Mark Zuckerberg in 2004. Initially designed as a networking tool for Harvard students, it quickly spread to other schools and was finally opened to the public in…
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Digital Transformation

3 Powerful Reasons Why Academic Institutions Should Use ChatBots

Swapnil Jain May 31, 2018

4 min read

The artificial intelligence (AI) technology is gaining popularity. Everyone is keen to leverage its benefits at different levels of our day-to-day working. So, why should educational institutes fall behind? In this blog, we’ll examine…
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