The 2nd edition of ASMA’s School Leadership Conclave was held under the topic ‘How Technology Can Help Make School…

The virtual event saw a gathering of top marketers from academia discussing trends, innovative ideas, and sharing…

Covid-19 outbreak has risen anxieties of many sectors of the economy. Like many other industry verticals, education…

The basis of Conversational marketing is personalization. Due to its direct approach, Conversational marketing…

According to the leading credit rating agency CRISIL, the impact of the Covid-19 pandemic will be seen across…

The increasing rate at which the recent Coronavirus outbreak is escalating in different parts of the country, has…

Online Reputation Management (ORM) has become a crucial inbound marketing activity to enhance branding of your…

Class diversity is very important for holistic development of a student. It fosters healthy growth of a…

As per Global Market Insights, the overall market size for chatbots worldwide would be over $1.3 billion by…

The landscape of Digital India Currently, 35% of the Indian population has access to the internet.…

How big is the AI industry? - The global enterprise Artificial Intelligence market size was valued at $4.68…

The worldwide industrial robotics market reached a record $16.5 billion in sales in 2018, according to the…

Due to growing effectiveness, videos have become an integral part of education marketing. It is the best tool of…

We’re back with another success story of ASMA Top 30 Marketers in Education 2019. Mr. Ashish Hulle works as an…

Indian Higher Education Market: A Quick Snapshot  The Indian Education system is the world's…

Virtual reality is gradually changing the whole learning experience of the education world and India is not far…

Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before…

Voice search is the next big thing in online media space. Due to ease and convenience it is drastically becoming…

How can colleges and universities use voice search to create their brand image and increase their popularity. This…

Native advertising has a key role to play in digital marketing. It can enhance your performance marketing tactics.…

Increasing outreach of girl/women education has been an integral part of educational policies and programmes in…

With the continuous growth of digital media technologies and smartphones, online advertising has become more…

In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…

A student’s career decision is based on multiple factors. For making an informed decision, the student may…

Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…

Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more…

Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…

Where Is 2019 Taking Us? We all know that the world of digital marketing is pretty fluid. It has been so far…

Did you know - 92% of searchers choose the results that appear on the first page of searches? The ever-growing…

Social media is like an ocean.  Its great expanse often confuses marketers to locate the relevant audience for…

Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of…

When Mark Zuckerberg created Facebook, he wouldn’t have ever imagined that one day his platform will help colleges…

When your university or institution has different social networks to choose from, it is not an easy task to plan…

What is Drip Marketing? Drip marketing is a marketing automation strategy that is used to send pre-defined…

“There are several certifications that are now available across the globe and when a student is encourage to…