Browsing Category
Digital Marketing
Technology Enables Transparency and Efficiency in School Systems, Say Educators
The 2nd edition of ASMA’s School Leadership Conclave was held under the topic ‘How Technology Can Help Make School…
2 min read ASMA Recognises the Best marketing Talent at India’s Top 30 Marketers’…
The virtual event saw a gathering of top marketers from academia discussing trends, innovative ideas, and sharing…
3 min read Why Conversational Marketing is Important for Academia?
The basis of Conversational marketing is personalization. Due to its direct approach, Conversational marketing…
4 min read Battling Pandemics: Future of Higher Education
The unsuspecting invisible exterminator – Novel Corona Virus (COVID – 19) has severely impacted landscape and the…
4 min read How to Optimize Online Reputation Management Process for University
Online Reputation Management (ORM) has become a crucial inbound marketing activity to enhance branding of your…
5 min read Digital India, What Are Government’s Plans and Policies for Education in India
The landscape of Digital India
Currently, 35% of the Indian population has access to the internet.…
5 min read Landing Page Optimization: Best Practices for Educational Enterprises
In internet marketing, conversion optimization, or conversion rate optimization (CRO) is very crucial. This…
5 min read How to Write SEO-Friendly Content for Academic Institutions
More than 90% of online experiences begin with a search engine
Google is leading the global search…
4 min read Define Your Orbit – Press Release
“Helicopter Parenting and FOMO are two biggest problems faced by FFGen (Fast Forward Generation)” Says Author of…
5 min read Future of Education – Special Lecture By Prof. Vivek Wadhwa
It has become appallingly obvious that technology has exceeded humans and this new nature of disruption has proved…
2 min read Are Higher Education Institutes Solving the Challenges of Digital Learning?
Digital Learning is the future. It is expected to grow to $325 Billion by 2025. With the growing Internet…
3 min read How Big Data And Analytics Can Revolutionize Academia?
Big data analytics empowers institutions to unearth latent opportunities for growth.
Data analytics is…
4 min read The 2019 ASMA Conference: The Need for Online Advocacy in the Academic Community
On September 16th and 17th in Mumbai, Sociabble was honored to participate in the ASMA 2019 Conference, an event…
4 min read How Does Voice Search Impact SEO for Colleges and Universities
This blog will help you understand upcoming trends in search engine optimization techniques and how will…
4 min read Why Targeting Long Tail Keywords is Important for Academia
Long-tail keywords are a combination of three to four keyword phrases that explicitly define key attributes of your…
3 min read Content Marketing Strategy for Higher Education
By each passing year, digital marketers need to evolve their marketing strategies to the next level. The challenge…
7 min read How Do I Make My Website Voice Friendly To Attract Students
Voice search is the next big thing in online media space. Due to ease and convenience it is drastically becoming…
6 min read What is User Generated Content and Why Academic Institutions Should Be Using it?
User Generated Content has become a popular norm on web space these days, especially social media. User Generated…
8 min read How to Get the Most out of Your Twitter Account – Some Helpful Tips for Colleges…
Is Twitter Worth Your Time?
People have been claiming that Twitter is losing its share of voice for quite some…
5 min read Why Digital Marketers in Academia Need to Know About DSP
Demand-side platform (DSP) is a system that enables digital and buyers to manage multiple ad inventory accounts…
4 min read Do You Know How Often to Post on Social Media
Frequency of posting is one of the key elements of success in social media marketing. “How often do I need to post…
4 min read Noteworthy Digital Initiatives that are Redefining Rural Education in India
State of Rural Education in India
Majority of India still lives in villages and so the need for redefining rural…
6 min read Best Digital Initiatives for Promoting Girl Education in India
Increasing outreach of girl/women education has been an integral part of educational policies and programmes in…
6 min read Impact of Digital Media on New Generation Education
With the inception and impact of technology in education, we are seeing a lot of innovative changes in teaching…
4 min read Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019
With the continuous growth of digital media technologies and smartphones, online advertising has become more…
5 min read How To Apply Communication Design Principles to Enhance Education Marketing…
Communication design is an area that uses design ideas to connect with people. The approach involves packaging the…
4 min read Importance of Tagging in Social Media Marketing
People are generally confused about the concept of tagging in social media marketing. As a result, they are unclear…
6 min read How to Tap the Power of Herd Mentality in Digital Marketing – A…
In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…
4 min read 16 Effective Ways to Promote User Reviews for Your Academic Business
A student’s career decision is based on multiple factors. For making an informed decision, the student may…
6 min read How Technology Can Affect Front Line Services in Academia
The growth of exponential technologies such as chatbots, artificial intelligence (AI), and augmented reality etc.…
3 min read Understanding the Role of Data Analytics in Marketing of Academic Brands
Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…
4 min read Why is Email Marketing Important For Universities?
Here are some interesting stats about University Email Marketing -
72% of the millennials consider email as…
3 min read Use of Social Media in Teaching and Learning: Emerging Role of Social Media and…
Social media has gained incredible popularity over the past few years as an open source of information and…
6 min read How to Increase Social Media Engagement – A Guide For Academic Institutions
With growing competition in the market there is an urge to look for innovative ways of increasing brand outreach…
5 min read 5 Writing Tips for Social Media
Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in…
2 min read Marketing Attribution: How Can It Improve Your Institute’s Marketing…
Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more…
3 min read Watch Out for the Digital Marketing Priorities for Higher Education in 2019
Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…
9 min read Emerging Trends in Digital Marketing and EduTech for Institutions in 2019
Where Is 2019 Taking Us?
We all know that the world of digital marketing is pretty fluid. It has been so far…
6 min read SEO For Universities & Institutions
Did you know - 92% of searchers choose the results that appear on the first page of searches?
The ever-growing…
3 min read 