Browsing Category
Social Media Plan
Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019
With the continuous growth of digital media technologies and smartphones, online advertising has become more…
5 min read How To Apply Communication Design Principles to Enhance Education Marketing…
Communication design is an area that uses design ideas to connect with people. The approach involves packaging the…
4 min read Importance of Tagging in Social Media Marketing
People are generally confused about the concept of tagging in social media marketing. As a result, they are unclear…
6 min read How to Tap the Power of Herd Mentality in Digital Marketing – A…
In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…
4 min read Understanding the Role of Data Analytics in Marketing of Academic Brands
Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…
4 min read How to Increase Social Media Engagement – A Guide For Academic Institutions
With growing competition in the market there is an urge to look for innovative ways of increasing brand outreach…
5 min read 5 Writing Tips for Social Media
Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in…
2 min read Watch Out for the Digital Marketing Priorities for Higher Education in 2019
Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…
9 min read Emerging Trends in Digital Marketing and EduTech for Institutions in 2019
Where Is 2019 Taking Us?
We all know that the world of digital marketing is pretty fluid. It has been so far…
6 min read Digital Marketing in Higher Education: Importance, Benefits and Impact
Digital marketing has had a deep impact on not just higher education marketing but higher education as a whole.…
7 min read How to Conduct a Successful Social Media Audit for Your University?
Since its evolution, social media has proved to be an effective tool to measure return on marketing investment. But…
7 min read How Can Academic Institutions Effectively Segment Their Social Media Audience…
Social media is like an ocean. Its great expanse often confuses marketers to locate the relevant audience for…
4 min read Checklist for a Successful Social Media Marketing Strategy
As marketing professionals, we are constantly on a look out for more effective ways to tap trends and acquire…
4 min read Top 3 Things That Colleges Can Scan In Your Social Media Accounts for Admission…
When Mark Zuckerberg created Facebook, he wouldn’t have ever imagined that one day his platform will help colleges…
3 min read Twitter Strategies For Success in Education Marketing
A Few Interesting Facts About Twitter
Twitter needs no introduction. Since its launch in 2006, the 280 character…
7 min read Accelerate Digital Marketing Efforts In Your Institution Using Marketing…
What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions?
Automation is the key to…
9 min read Social Media Content Calendar – Is Your Institution Using it Effectively?
When your university or institution has different social networks to choose from, it is not an easy task to plan…
4 min read Strategic Importance of Social Media Tools and Platforms For Higher Education And…
In a candid conversation with ASMA, Mr MNVVK Chaitanya from Annapurna International School of Film and Media…
3 min read Does Your University Have A Live Streaming Strategy?
Why Live Stream?
The growing popularity of Live Streaming Video Technology has enabled education marketers to…
5 min read How to Effectively Utilize Your Social Media Audience Research Analysis
Social Media Audience Research is a mechanism to study the online behaviour of your target audience on social…
4 min read How to Use Drip Marketing Effectively for Academic Institutions?
What is Drip Marketing?
Drip marketing is a marketing automation strategy that is used to send pre-defined…
4 min read Can Social Media Boost Business Intelligence for Universities? – ASMA
What is Business Intelligence (BI)
Business intelligence refers to the process of collecting and analysing raw…
5 min read How to Attract International Students Using Social Media
For young people, in particular, social media is not just a new communication instrument but an important channel…
4 min read Creating a Social Media Marketing Plan for Educational Institutions
Any promotional activity ought to be guided by a larger marketing strategy and social media usage is no exception…
4 min read 9 Ways Universities Can Use Facebook Marketing to Connect and Engage Students
Facebook is a social networking service that was created by Harvard student Mark Zuckerberg in 2004. Initially…
6 min read 7 Tips for Educators to use SlideShare Effectively
What is SlideShare?
SlideShare is a web platform for hosting slides. Users can upload content prepared in…
4 min read 4 Ways Students Can Benefit From Social Media
In this age of digitalization social media has become a “necessary evil” that requires proper attention and…
3 min read 6 Practical Ways Educational Institutes Can Use Social Media Marketing
Saurabh Kulkarni
4 min read
Adoption of social media in academia is still at a very nascent stage in India. Many colleges in the country are…
4 min read How To Leverage Social Media In Educational Institutions For Nurturing Alumni…
Commander VK Jaitly
7 min read
Every university has an army of supporters, its ex-students, who often remain underutilized while promoting the…
7 min read IN CONVERSATION: The ROI of Social Media in Academia Has Gone Up Significantly
“There are several certifications that are now available across the globe and when a student is encourage to…
5 min read Review of IIM Ahmedabad for its Social Media presence
Social media has gained importance in academia in today’s changing digital world where social media platforms serve…
2 min read 