Rajendra Srivastava is a Novartis Professor Of Marketing Strategy And Innovation in ISB, also known as the Indian School of Business. Srivastava has also been appointed as a fellow of the American Marketing Association for his immense, long-term contribution to the marketing practices.
Throughout all these years, Srivastava worked with the University of Texas at Austin as a Senior Associate Dean. next, in Emory University as a Senior Associate Dean from 2003 to 2008. After that, Srivastava joined as a Deputy President and Provost at Singapore Management University. Srivastava is currently associated with ISB in India and has been working as a full-time Novartis professor since 2016.
For his papers which were based on the various aspects of marketing, he received the Maynard Award, MSI/Paul Root Award, and the AMA/Sheth Foundation Award for his long-term impact on the field of marketing.
